Kyle Bennett must decide which direction his career will take, according to Paul Dickov.
The 22-year-old winger penned a new two-year deal with Rovers last week.
And Dickov says now is the time for Bennett to put a disappointing season behind him and reignite a promising career.
“Kyle has got a lot of potential and he’s still a young boy,” Dickov told the Star.
“What he needs to do is realise the career he has ahead of him.
“He needs to know that he’s got a manager and a coaching staff who will bring out the best in him.
“But the rest is up to him.
“To realise your potential you have to work hard, on the training ground and on the pitch.
“I can guarantee one thing from my players – they will work hard.”
Like Dean Saunders before him, Dickov is intrigued by the prospect of turning Bennett into a lethal player.
But he is also well aware of the inconsistencies players like Bennett bring.
He said: “We’ve got plenty of options in wide areas and it’s very important to have variety and versatility.
“Wingers are notoriously inconsistent so you need to have other options available to you.
“We’ve got wide men with different strengths. You’ve got delivery from David Cotterill, the pace of Kyle Bennett and James Coppinger is a great all-rounder.
“Mark Duffy coming in as well has just added to that and of course we’ve got James Husband who can play on the wing as well.
“We’ve no shortage of options.”
Rovers are still negotiating compensation with Brentford for another wideman, Harry Forrester.
A tribunal may be required to resolve the deal.
n Rovers won 2-1 in their behind-closed-doors friendly in Portugal yesterday with goals from James Coppinger and Billy Paynter.